A walk that tells a story: visitors play their way through your park.

Game Is Serious builds a game for zoos and parks that families follow on a phone. From enclosure to enclosure, with no app, no sign-up, and no host on site.

A gravel path between pines, with a toucan on a wooden post.
A drawn map of a small bird park, with a pond, a toucan, an eagle and a hedge.
Four stops, one story

How a visit works.

The four stops are one example, so you can see the shape. For your zoo or park we write the story around your animals and your paths.

  1. At the toucan, visitors ask why the big beak does not tip him over. The answer is the light structure inside it.
  2. At the eagle they vote: was the smallest bird clever, or did he cheat? The results fill in live on every phone.
  3. At the hedge sits the wren. Whoever flew highest is the king, even if he travelled in the eagle’s feathers.
  4. At the pond, three digits make a code. In a real park each stop stands at a place and opens from a sign with a QR code.

Play the sample, four stops, from anywhere

Huh...?! I am not the king of the birds!The toucan, in the sample

A bird park, 2017.

In 2017 we told a public bird park as a story. Families followed a path from bird to bird, and the birds spoke to them. It ran with no host. We build the same form for a zoo: your enclosures, your paths, a story for the season.

A painted toucan on a wooden post among pine trees.The same toucan scene in the game, with English text.
A bird park, 2017. The toucan on the path, and the same toucan in the game. Text translated from the original.

What you use it for.

  • Animals become characters, and the walk gets an order that families keep on their own.
  • Learning without another sign board: one question, a short answer, then they move on.
  • A story for a season, which you can replace the next year.
  • On busy days, a calmer route, because the group reads on a phone instead of stopping in a crowd.

Easter at a zoo: an egg hunt from enclosure to enclosure.

What we need from you.

  • A site plan.
  • Three to eight places where a stop may stand.
  • One contact.
  • The date you want to start.

What we deliver.

  • The story and the game, in English and German.
  • Print files for the QR signs.
  • A test walk.
  • The launch.

What visitors need.

A phone and mobile data. No app, no sign-up. Children play with their parents on one device.

Questions before a pilot.

  • What does a pilot cost?

    There is no flat price. Places, languages and the length of the season set the work. After the call you get a fixed proposal.

  • Do visitors need an app?

    No. They open a link, or scan a QR code that points at that link. The game runs in the browser.

  • What happens to the data?

    Guests play with no account. We ask for an email only if you want that, and only with consent. Children play with their parents on one device.

  • Which languages?

    English and German. Another language is built on request.

  • Who prints the signs?

    We deliver the print files. You print them, and place them where you allow.

  • Does it run without staff?

    Yes. The game stays open, including across weeks, with no one hosting on site.

  • Can we change the story later?

    Yes. A season can take a new story, on the same places.

  • Is the route step-free?

    We place the stops with you, on paths your visitors can already use.

  • Where do you work?

    From Berlin, for venues in Germany, Austria, Switzerland and across the EU. We run the test walk on site, or remotely with your team.

All visitor games

Tell us the park and when you want to start.

Rather talk directly? Message us on WhatsApp.