Teach your playbook. See what still works when you leave the room.
A serious game where sales teams discover the gap between knowing their product and being able to transfer that knowledge to a champion who must sell it without them. Pick a product. Teach an AI champion. Watch what survives the executive meeting.
The problem nobody trains
Your champion goes into the executive meeting without you. What they say reflects exactly what you built in your teaching sessions. Not what you intended. Not what you said. What they actually understood.
How Transfer Works
The Briefing
Study your product brief, your champion profile, and the executive meeting context. The gap between product strengths and executive priorities is the puzzle you must solve.
Teaching Sessions
Limited sessions. Freeform conversation. Your champion responds as a real person with partial understanding, their own reframes, distraction when you lose them, and genuine engagement when something lands. No menus. No multiple choice.
The Meeting (you cannot help)
Your champion enters the executive meeting without you. You watch the transcript unfold line by line. You cannot intervene. What happens is exactly what you built.
Klara Debrief
Klara identifies the exact exchange that determined the outcome. Shows what transferred and what did not. After three sessions, she names the pattern you did not know you had.
The Copy-Paste Trap
If you paste a product brief into the teaching session, your champion memorizes bullet points. In the meeting they sound like marketing. The executive has heard it before. Real understanding does not come from brochures.
The Vault
Start with known products like Notion, Slack, or Duolingo to learn the mechanic. Progress to complex B2B products. Add your own product at any level. Challenge colleagues on the leaderboard.
What makes Transfer unique
Three design decisions that turn Transfer into a serious coaching game, not just another role-play.
A mission board, not a course catalogue
The Vault is reframed as a mission board. Each product is a real challenge: "Pitch Notion to a CTO who has tried four similar tools." Brand-recognisable logos. Difficulty + time stakes per mission. Top score teaser per leaderboard. The setup feels like a level select, not a learning module.
The Champion Card share artifact
Every completed Transfer session produces a downloadable 1080x1350 Champion Card with the player's name, the AI champion's portrait, the product, the score, three stars, a five-axis skill radar (Anchoring, Inoculation, Value Translation, Framing, Engagement), and a single Klara stinger sentence in italics. Designed to read like a real scorecard, not a marketing template. Beat-this-score CTA in the footer.
One unified Sales Twin passport
Players collect a public passport at /passport that combines their Mirror map (constellation of dots from past runs) with their Transfer mission badges and best scores. One link to share. The page sales people actually pin to their LinkedIn.
The Product Vault
Tier 1: Known Products
Notion, Slack, Duolingo, Dropbox, Spotify for Podcasters. Free. No product knowledge needed: pure teaching skill training.
Tier 2: Business Context
Salesforce, HubSpot, Azure, Figma. Light product familiarity needed. Harder executors.
Tier 3: Expert Level
Snowflake, Workday, SAP, Palantir. Complex value propositions. Senior skeptical executives.
Your Product
Paste a URL, upload a PDF, or type your product description. Transfer generates a full scenario around your real product.
What Your Team Learns
Challenge Your Colleagues
Every completed scenario generates a challenge link. Share your score. See if someone on your team can beat it on the same product.
Pair with Mirror
Mirror identifies your sales pattern in 2 minutes before you play. Transfer then watches for that pattern across all your sessions. Klara connects them. The combination shows you the habit you cannot see yourself.
What Managers See
Per-player behavioral breakdown: Transfer Clarity, Objection Coverage, Session Efficiency. Team Transfer Index. Mirror pattern alignment. Recommended coaching focus. Exportable PDF report.
FAQ
Do players need to know the product before playing?
Tier 1 products are chosen specifically because everyone knows them. The game teaches communication skill, not product knowledge. Start with Notion and you will discover the teaching gap immediately.
How is this different from role-play practice?
In role-play, you are the seller. In Transfer, you are the coach. You are not practicing your pitch. You are practicing whether your pitch can survive being carried by someone else. That is a completely different skill.
What is the copy-paste trap?
If you dump the product brief into the teaching session, your champion reads it and asks "so what do I say when they ask about competitors?" They have the information. They do not have the understanding. The meeting reveals the difference.
How does the challenge system work?
After completing a scenario, you get a shareable link with your score. Anyone who opens it sees your score as the target and can play the same product with a freshly generated champion and executive meeting.
Can we use our own product?
Yes. Paste a URL, upload a PDF, or type your product description. Transfer generates a full scenario including executor profile, executive meeting brief, and ground truth about where your product is genuinely strong and where it is genuinely weak.
Run a Transfer pilot with your enablement cohort
See how well your knowledge actually transfers when you are not in the room.