01
MirrorMap behavioural baselines before the simulation cycle starts.
2 minutes. No signup. Eight named patterns on a 2-axis map. Free forever.
See Mirror in detailThe interactive performance platform for revenue teams
Practice before the
room that counts.
Traditional enablement programs deliver content reps quickly bypass. Game Is Serious offers a double play: high-fidelity simulations to practice qualification discipline (MEDDPICC and SPICED under pressure) and active field tools (Quest Builder) that teams deploy instantly to capture qualified pipeline.
Berlin, worldwide. 15-minute discovery call. We reply within 24 hours.
By the numbers
Verifiable numbers from our About page and case studies.
0+
Enterprise organisations since 2016
0+
Participants in facilitated sessions
0+
Facilitated sessions (pre-platform era included)
0
Platform experiences on gameisserious.com
Revenue engine
The revenue stack: diagnose, transfer, qualify.
Mirror maps the blind spot. Transfer tests champion coaching. Deal IQ runs the full deal under pressure. One Sales Twin passport ties all three together.
02
TransferDiscover how much of what you teach actually survives the next meeting.
You can't enter the meeting. Coach an AI champion across five sessions, then watch the executive scene play out using only what they retained.
See Transfer in detail
03
Deal IQMEDDPICC or SPICED qualification, lived through a real account.
90 minutes. AI buyer who pushes back. ICCE scorecard and manager export.
See Deal IQ in detailRevenue enablement
Train judgement. Run pipeline.
Sellers will not read their way into execution. We deliver two engines on one platform: high-fidelity simulations for qualification discipline, and browser-based tools your field team deploys to capture pipeline.
Simulation stack
Practice MEDDPICC and SPICED under live buyer pressure.
- Mirror: 2-min diagnostic
- Transfer: champion coaching
- Deal IQ: 90-min deal flight simulator
Field stack
Capture intent where deals start: booths, halls, and campaigns.
- Quest Builder: geofenced event campaigns
- CRM-ready lead capture
- 16 lock types, no app install
The twist
Nothing goes to plan. We prepare before it counts.
Every deal, every mission, every leadership moment starts with a neat agenda. Then reality arrives. Enterprise simulations give teams a protected room where surprises become trainable before they become expensive.
Judgment, not reflex
Sales is not surgery. It is judgment you can train.
Surgery is physical. A million-euro room is cognitive: fast decisions under pressure and surprise. Like a chess player, your team learns to read patterns and choose well before the real meeting begins.
Try it
This is how a rep learns MEDDPICC.
Eight dimensions of deal qualification. Tap each one to see where deals really die. This scenario-and-feedback loop is exactly what lives inside Deal IQ.
Pick a letter to see the story behind it.
Deal qualification
0 of 8 exploredAI stakeholders. Real pressure. Instant coaching.
Adapting to your exact MEDDPICC
The variables standard tools omit.
MEDDPICC is where we start. For each client we add the dimensions their culture and system actually run on. For one manufacturing account we added Partners and Risk.
MEDDPICC···PR
Your variables
Example for one manufacturing account
?
We name and score extra dimensions to match your qualification system. Partners and Risk shown here are one client example, not a fixed add-on.
P
Partners
Channel and alliance dynamics. Reps resolve partner conflict and align joint value propositions inside the deal.
R
Risk
Implementation and compliance risk. Reps quantify and mitigate threats before they reach the economic buyer.
We design the board around your reality.
Flagship product
Deal IQ: MEDDPICC depth you can inspect.
These are the actual surfaces reps and managers see. Eight MEDDPICC dimensions, AI facilitation, and exports built for enablement teams.
Real run: a per-element MEDDPICC scorecard. Discovery, depth, validation, timing.
The ICCE behavioural read: Intelligence, Character, Coachability, Experience.
The MEDDPICC attitude map: where the deal is strong, developing, or a gap.
Selected clients
Work we can name.
Real clients, real deliveries. Each name below links to LinkedIn-documented case material on our case-studies page.
Digikala
Custom game design and team experiences for one of the region's largest e-commerce platforms.
Snappfood
Workshop-games and facilitated sessions documented on LinkedIn.
Saman Bank
Enterprise team-building and behavioural formats for a major financial institution.
Berlin HQ since 2016. 60+ enterprise organisations and 3,000+ participants across facilitated sessions (see About).
Our method
Four months of detail is normal for us.
We are a design studio, not a slide factory. Every format is built for one measurable shift in behaviour.
01
Brief
Outcomes first. Who must behave differently on Monday, and how will we know.
02
Design
Mechanics, narrative, and facilitator tools. Often months of detail before the first cohort.
03
Run
Live session with debrief, written commitments, and manager-ready exports where relevant.
04
Measure
Behavioural signals, not slide completion. Deal IQ adds MEDDPICC heatmaps and qualification tiers.
The business case
Pipeline velocity, not slide velocity
Revenue leaders already track pipeline velocity. We train the four levers your enablement stack usually ignores: judgement under pressure, champion transfer, field capture, and deal qualification discipline.
VWLDT
Pipeline velocity (V) = Win rate (W) × Opportunities (L) × Deal size (D) ÷ Cycle time (T)
- L
Opportunities
Quest Builder turns trade show footfall into first-party conversations with geofenced missions, QR locks, and CSV plus webhook lead capture.
Quest Builder - D
Contract value
Transfer exposes the copy-paste trap. Reps practise teaching a champion who enters the executive room alone, so value survives without you in the room.
Transfer - W
Win rate
Deal IQ runs MEDDPICC or SPICED qualification against a pushing-back AI buyer. ICCE scorecards surface deal-risk attitude before the forecast call.
Deal IQ - T
Cycle time
Mirror maps behavioural baselines in two minutes, no signup. Teams enter simulation cycles knowing which pattern breaks first under pressure.
Mirror
Delivered across 60+ enterprise organizations, 3,000+ participants, 8 years of behavioral design from Tehran to Berlin.
Outcome ranges vary by cohort and deal motion. We publish manager scorecards and CSV exports so you measure movement on your own pipeline, not ours.
Operations and team alignment
Not the revenue stack. Still on the same platform.
Interactive formats built to surface hidden bottlenecks, align leadership around new strategic missions, and practice cross-functional execution in safe, high-stakes environments.
For who
Built for the buyers who own pipeline.
Sales enablement here means practice plus tooling: simulations for qualification discipline and field software for pipeline capture. Not another content library.
CRO / VP Sales
Pipeline velocity acceleration across win rate, opportunities, deal size, and cycle time.
MEDDPICC and SPICED live simulation before reps touch live accounts.
Quest Builder field campaigns that capture qualified pipeline at events.
FAQ
Six questions we get every week.
If you have a seventh, ask it on the discovery call. We answer them in writing first, so you have something to push back on.
What is Game Is Serious, in one paragraph?
A Berlin studio that designs serious games and simulations for sales enablement, L&D, and operations. Every format is a repeatable 90-minute session that ends with a written commitment, an anonymised manager summary, and a date on the calendar. Forty mechanics, three languages, sixty enterprise teams since 2016.
Are you only in Berlin?
We are headquartered in Berlin and run many programmes here. We also deliver remote and on-site across DACH, EU, and worldwide. The experience is the same; the language and timezone are not.
What do managers actually receive?
An anonymised cohort-level summary of debrief themes plus the concrete next steps the team committed to in writing. No individual quotes, no names. If you need a deeper assessment scope, we offer one. We do not default to it.
How many people fit in a session?
Treasure Office supports up to 200 players per session. AgileOps and Meteorite typically run with 9 to 27. Mirror and Deal IQ work best at 6 to 18. Larger cohorts use parallel sessions with a shared closing moment.
How is this measured?
We track session completion, debrief quality, and the strength of the team's written commitments. Reporting stays at cohort level unless you contract a deeper assessment. We never sell vanity metrics.
How do I try it without booking a call?
Sign up as a manager at gameisserious.com/manager/signup, set up a session in any format, share the code with your team, and run a pilot. No payment. Or use the "Talk to us" button at the top of this page to start a 15-minute discovery conversation before you commit.