MirrorSee how you show up in complex decisions in about two minutes.
Free pattern check. No signup.
Open MirrorSales & Revenue
Practice before the committee decides without you
Buyers spend most of the cycle in rooms you never enter. Train pattern recognition, champion transfer, and qualification under pressure, not slide recall.
Delivered across 60+ organisations since 2016. One platform, manager-ready scorecards, CSV exports.
The problem
Most of the deal happens when you are not in the room
Internal research, peer conversations, and stakeholder meetings decide outcomes long before your next call. Your champion is your proxy in those rooms. What they understood is what the committee acts on.
Workshops teach frameworks. Live deals need pattern recognition held steady across a 90-day cycle while the buying committee keeps shifting. That gap is what this stack is built to close.
With any vendor
17%
Without vendors in the room
83%
Buyers spend most of the cycle researching, aligning stakeholders, and debating internally. Your champion carries your case into that majority.
Source: 6sense research synthesis (Cunningham, former Forrester)
Three failure modes we see in every pipeline review
Incomplete transfer
Reps persuade well in the room. They rarely practise teaching a champion who starts from zero. Role-play with a colleague who already knows the product hides the gap.
Memorised frameworks, live surprises
MEDDPICC playbooks train recall. Live deals need pattern recognition under time pressure. Research on the forgetting curve often cites that reps forget roughly 70% of training within a week without application.
Indecision, not only competitors
A frozen buyer and a frozen rep are the same failure in different clothes. Both hit a position they never practised and default to no move. You cannot script your way out. You practise your way out.
Three layers, one Sales Twin passport
Mirror
TransferTurn your methodology into guided teaching reps actually retain.
Built for enablement: scenarios, scorecards, and exports.
View Transfer
Deal IQRun the research spine before live play: intel, TAM, opener, business case.
Rheinmark flagship scenario, Klara coaching, manager scorecards, CSV export.
View Deal IQOne stack, one identity
Players collect a unified Sales Twin passport
Mirror, Transfer, and Deal IQ feed a single public passport at /passport. The Mirror map shows where the rep lands across past pattern runs. Transfer mission badges show what they coached an AI champion through. The Deal IQ ICCE scorecard shows behaviour under pressure. One link, one identity.
- Mirror map: 2-axis position with constellation across runs
- Transfer mission badges: brand-recognisable products with best scores
- Deal IQ ICCE: research spine through business case with auditable evidence
The business case
Pipeline velocity, not slide velocity
Revenue leaders already track pipeline velocity. We train the four levers your enablement stack usually ignores: judgement under pressure, champion transfer, field capture, and deal qualification discipline.
VWLDT
Pipeline velocity (V) = Win rate (W) × Opportunities (L) × Deal size (D) ÷ Cycle time (T)
- L
Opportunities
Quest Builder turns trade show footfall into first-party conversations with geofenced missions, QR locks, and CSV plus webhook lead capture.
Quest Builder - D
Contract value
Transfer exposes the copy-paste trap. Reps practise teaching a champion who enters the executive room alone, so value survives without you in the room.
Transfer - W
Win rate
Deal IQ runs MEDDPICC or SPICED qualification against a pushing-back AI buyer. ICCE scorecards surface deal-risk attitude before the forecast call.
Deal IQ - T
Cycle time
Mirror maps behavioural baselines in two minutes, no signup. Teams enter simulation cycles knowing which pattern breaks first under pressure.
Mirror
Delivered across 60+ enterprise organizations, 3,000+ participants, 8 years of behavioral design from Tehran to Berlin.
Outcome ranges vary by cohort and deal motion. We publish manager scorecards and CSV exports so you measure movement on your own pipeline, not ours.
Research we design against, and proof we can show
Research cited by 6sense, drawing on former Forrester analyst Kerry Cunningham, found B2B buyers spend only about 17% of total buying time with sales reps, and only 5 to 6% with any single vendor.
Gartner reports that the typical buying group for a complex B2B purchase involves six to ten decision-makers, each with distinct priorities and often veto power.
Dixon and McKenna's analysis of 2.5 million sales calls (The JOLT Effect) estimates indecision drives roughly 40 to 60% of lost deals, often fear of making the wrong choice rather than preference for the status quo.
Gartner projects that by 2029, sales organizations using AI-driven enablement may achieve roughly 40% faster sales stage velocity than those relying on traditional approaches alone.
Salesforce research cited in 2026 State of Sales reports that reps spend only about 28% of their time actively selling, with the rest on admin, content search, and manual updates.
- 60+
- Enterprise organisations since 2016
- 3,000+
- Participants in facilitated sessions
- 3
- Languages live: EN, DE, FA
Tier A figures from Game Is Serious delivery history (About, Case Studies). External stats are hedged and linked.
How revenue teams usually start
01
Mirror (free)
A 2-minute pattern diagnostic on a 2-axis map. No signup. Top of funnel for the whole team.
02
Transfer pilot
Enablement runs a cohort. Reps coach an AI champion with zero product knowledge, then watch the executive meeting they cannot join.
03
Deal IQ cohort
Research desk, TAM, opener scoring, then live MEDDPICC play on the Rheinmark flagship. Business case capstone, ICCE evidence, CSV export.
What sales leaders improve first
- Qualification consistency across reps and managers
- Coaching quality tied to real behaviour signals
- Forecast confidence with fewer late-stage surprises
Deal IQ for research-first MEDDPICC, Transfer for coaching retention, Mirror as a free diagnostic.
Questions revenue leaders ask
If you have another, bring it to the discovery call. We answer in writing first.
Why three simulations and not one?
Each targets a different layer. Mirror diagnoses behavioural patterns in 2 minutes. Transfer trains teaching a champion who starts empty. Deal IQ runs a research-first enterprise journey (intel, TAM, opener, play, business case) with MEDDPICC and ICCE scorecards. All three feed one Sales Twin passport.
How do they fit together for a sales team?
A typical pilot starts with Mirror as free top of funnel, then a Transfer cohort for enablement, then Deal IQ in a live cohort. Manager dashboards aggregate per-rep scorecards across all three.
What is the Sales Twin passport?
A public page at /passport combining Mirror map, Transfer mission badges, and Deal IQ ICCE scorecard. One link designed to be pinned to a LinkedIn header.
What outcomes do sales leaders see first?
Qualification consistency, coaching tied to behaviour signals, and forecast confidence with fewer late-stage surprises. Manager scorecards and CSV exports drive the conversation.
How is this different from conversational intelligence tools?
Post-call analytics tell you what happened after the fact. These simulations let reps practise positions before they hit a live account: champion transfer, committee dynamics, and qualification under pressure in a safe room.