1War room
Account Planning: intel, TAM, hypothesis tiers, contact, opener
Account Planning first, then live qualification
Deal IQ
Prepare in Account Planning. Same intel follows you into the deal.
Deal IQ opens in Account Planning. Reps read intel, estimate TAM, log and score a hypothesis, choose contact and channel, and draft an opener before Alex narrates Turn 1. The same intel follows you into live play: unified Documents, Klara grounded in named docs, and a pre-contact timeline in your Journal. Scenarios are tailored per client: industry, product, and framework.
1 to 40 participants · 60 to 90 minutes · EN / DE / FA · Manager prep visibility and live debrief
1-40
60-90 min
Online
EN / DE / FA
War roomLiveDebrief
MEDDPICC Board
Live qualification
0%
Metrics / TAM72%
Economic Buyer64%
Intel & Pain81%
Champion58%
Klara · live coaching
Research is solid. Lock the economic buyer in live play.
Deal IQ spine
From territory to debrief. One thread.
Deal IQ opens in Account Planning. Reps read intel, estimate TAM, log and score a hypothesis, choose contact and channel, and draft an opener before Alex narrates Turn 1.
- 01
Territory
Read briefs, compare accounts, rank, commit your focus account.
- 02
Account Planning
Intel, TAM, hypothesis tiers, contact, opener before Turn 1.
- 03
Value Pyramid
Rank initiatives, wedge TAM, align outreach to account plan layers.
- 04
Qualification
Outreach and discovery before live buyer pressure.
- 05
Live deal
Same docs, MEDDPICC or SPICED, Alex narrates, Klara every turn.
- 06
Debrief
Pre-contact log plus strategic retrospective. Ground truth only here.
What teams actually test
Not slide recall. Reps prove they can research in the war room, carry intel into live play, write a credible opener, and hold MEDDPICC discipline through a business case under pressure.
One thread, three acts
Same intel from prep through debrief
2Live deal
Live deal: same docs, MEDDPICC or SPICED, Klara every turn
3Debrief
Debrief: pre-contact log plus strategic retrospective (ground truth only here)
MEDDPICC or SPICED starts after the war room. Klara and Alex see the same doc titles.
- Unified Documents panel with Account Planning, Discovered, and GM Intel badges
- Hypothesis tiers scored by Klara (process only, no ground truth until debrief)
- Pre-contact timeline in your Journal
- Manager strip: research start time and active play minutes before Turn 1
- Strategic retrospective at debrief only (ground truth compares prep to account reality)
For sales leaders
Managers inspect prep before Turn 1, not only the debrief scorecard.
- Live account planning progress before the first live turn
- Research started timestamp and active play time on the manager strip
- Inspect desk, hypotheses, TAM, and opener before Alex narrates Turn 1
- Debrief exports tie prep quality to qualification depth and ICCE
Account Planning first, then your qualification framework
Every run opens in the Account Planning: intel, TAM, hypothesis tiers, contact, and opener before Alex narrates Turn 1. After handoff, board, coaching, and debrief follow MEDDPICC or SPICED per room.
- War room: read docs, log and score a hypothesis, choose contact and channel, draft opener.
- Intel handoff: unified Documents with War room, Discovered, and GM Intel badges in live play.
- MEDDPICC or SPICED after handoff, plus business case capstone and debrief retrospective.
Framework choice
When MEDDPICC, when SPICED
MEDDPICC
Complex enterprise procurement: deal inspection, fold discipline, champion validation, and trap detection across long cycles.
SPICED
High-velocity SaaS and CS handoff: customer-centric discovery, Stage 0 pipeline work, and readiness before Customer Success takes over.
Three operating pillars
War-room evidence, live coaching, and auditable scores in one enterprise journey.
Account Planning
Reps read intel, score hypothesis tiers, justify TAM, and choose contact and channel before Alex opens the narrative.
Intel handoff and live play
Same docs in live play with Klara coaching every turn. MEDDPICC or SPICED board after handoff.
Business case and debrief evidence
Capstone value bridge, pre-contact timeline, strategic retrospective at debrief, and manager exports with turn-level proof.
Live demo
See the research spine move. Deal IQ in three minutes.
Account War Room, TAM, opener scoring, then live MEDDPICC play against an AI buyer. No narration, no slides. Just the system as it runs.
Inside the product
Deal IQ: Account Planning through business case, inspectable at every beat.
Reps read account intel, map TAM nodes, and score an opener before live play. Toggle MEDDPICC and SPICED on the same board while managers inspect gaps before the real room.
Alex · game master
Account War Room: log a pain hypothesis. Klara tiers it: evidence-backed, plausible, too vague, or off-account.
Three acts before and during live play
War room · Klara hypothesis feedback
War roomLiveDebrief
MEDDPICC Board
Live qualification
69%
Metrics / TAM72%
Economic Buyer64%
Intel & Pain81%
Champion58%
Klara · live coaching
Strong tier. Now cite the same doc title in your TAM reasoning.
Live scorecard: war room through business case
LiveWar room evidence
Strong
TAM coverage
74%
Hypothesis quality
Evidence-backed
Opener score
79%
Pre-contact log
Complete
Try it
Eight gaps that kill deals under pressure.
Tap each MEDDPICC dimension to see where qualification breaks when you are not in the room. This scenario-and-feedback loop is what Deal IQ runs in every session.
Pick a letter to see the story behind it.
Deal qualification
0 of 8 exploredAccount Planning first. This board opens after intel handoff in Deal IQ.
War room first, then your MEDDPICC
Qualification starts in the Account War Room, not the first call.
MEDDPICC is the board after war-room prep and intel handoff. For each client we add the dimensions their culture runs on. Reps prioritize TAM nodes and build openers with verified proof before live play starts.
MEDDPICC···PR
Your variables
Example for one manufacturing account
?
War room, TAM, and opener are fixed. We name and score extra dimensions to match your qualification system. Partners and Risk shown here are one client example, not a fixed add-on.
P
Partners
Channel and alliance dynamics after the opener. Reps resolve partner conflict and align joint value propositions in the business case.
R
Risk
Implementation and compliance risk in the capstone. Reps quantify and mitigate threats before the committee room.
We design the war room journey and board around your reality.
Six beats from intel to close
Deal IQ walks reps through the full enterprise cycle from war room to debrief. Managers tune industry, product, and framework per cohort.
Enterprise journey
1 · Account Planning
Read account intel, log and score a hypothesis, justify TAM, choose contact and channel.
2 · Hypothesis and TAM quality
Klara tiers your hypothesis. Prioritize high-value segments vs trap nodes with cited evidence.
3 · Opener and handoff
Draft the approach. Unified Documents carry war-room intel into live play.
4 · Live play
Run MEDDPICC or SPICED under pressure with Alex narrating and Klara grounded in named docs.
5 · Business case
Build the CFO-CTO value bridge with verified proof points before the committee room.
6 · Debrief
Pre-contact timeline plus strategic retrospective. Ground truth only here.
Delivery formats
Individual run
Self-paced war room and personal debrief with opener, pre-contact log, and business case scores.
Facilitated workshop
Pause after TAM and opener for team review, then run live play together.
Comparative cohort
Same tailored scenario for peers with manager comparison on war room prep and qualification.
What managers receive after each run
Evidence from war room through debrief, ready for coaching, enablement reviews, and pipeline inspection.
War room log with hypothesis tiers and cited intel
Pre-contact timeline and opener score with Klara feedback
Per-element MEDDPICC or SPICED depth with turn-level evidence
Business case capstone with value-bridge quality indicators
Strategic retrospective comparing prep to ground truth at debrief
Manager strip metrics and CSV-friendly exports for follow-up plans
Deal IQ FAQ
What is the Account Planning?
Reps read intel, size TAM, log and score a hypothesis, choose contact and channel, and draft an opener before Alex narrates Turn 1. The same intel follows them into live play.
How long is one session?
Most teams run 60 to 90 minutes from war room through closure. Progress can be resumed if needed.
Can scenarios be customized?
Yes. Each cohort can run a tailored enterprise scenario: industry, product, personas, proof library, and MEDDPICC or SPICED framework per room.
Do reps need MEDDPICC training first?
No. Research context and consequence-based coaching teach the framework during the run, not through front-loaded theory.
Is voice input available?
Yes. Players can type or speak actions in English, German, and Farsi.
What can managers see before live play?
War-room progress, research start time, active play minutes, and desk detail (docs, hypotheses, TAM, opener) before the first live turn.
When does ground truth appear?
Hypothesis tiers and Klara coaching reflect process quality during the run. Strategic retrospective and hidden account truth appear at debrief only.
When should we pick SPICED instead of MEDDPICC?
SPICED fits customer-centric discovery and CS handoff reviews. MEDDPICC fits deal inspection on complex B2B cycles. Same war room prep, different qualification board.
Run a Deal IQ pilot with your team
Start with the Account Planning pilot and review the first debrief together in the same week.